ECO FOR LIFE CASE STUDY
We have put together this case study to show everyone what goes on behind the scenes on one of our accounts. There is a significant amount of work involved both on the surface (designing and posting) and behind the scenes (account administration, research, etc) and a few hidden tips and tricks – but it should give you a clearer picture on the processes we take and fill in some of the blanks for you all.
WHAT WE DO FOR ECO FOR LIFE
How much does all of this cost?
This question, unfortunately, is very difficult to answer – there’s an element of “how long is a piece of string” about it.
Every account is different. Every account requires varying elements of research, design, copy creation, message handling, etc and it’s impossible to quote on unless we have a quick chat.
We created this case study as we were being asked by potential clients to “give them a ballpark figure” on accounts we’d never seen or discussed. We do not (and cannot) have a set price list, so we’ve shown you what we do for Eco For Life above. This service – across Facebook, Instagram and Twitter – would cost a new client around £600 per month, fixed for 12 months.
We have multiple clients on various plans, which start from just £100 per month. All plans include full monthly analytics reporting and a management summary as standard – and all receive the same level of care from our team.
What do you need from me?
The first one is pretty straightforward. We need content, content and more content!
Our most successful accounts are those that involve a close relationship with the management or marketing team and have a steady stream of content.
We will create a number of alerts to highlight any “latest news” pertaining to your industry – but if your website is sparse, your blog empty and you aren’t taking any photos, we will eventually run out of things to post or have to return to rehashing old posts.
News stories, your blog page, any product listings you might have – alongside access to your marketing materials, any layered files, high res logo files (or the .ai preferably), images, etc – are all very important in keeping the accounts moving!
We also require time.
We NEVER artificially boost accounts and much prefer to work with our clients over a longer period of time (usually 12 months) to build the foundations of a successful social media marketing strategy. (See “Should I Buy Followers?“).
If you are looking for instant success, you are looking at the wrong type of marketing with social media.
Yes, we can make changes that can bring you far more followers and far more impressions pretty much instantly but for this to translate into a tangible and sustained change in leads and sales, time is required.
Engagement and trust are never instant!
How quickly can you get moving?
We can book you in for a quick telephone or video consultation within 24 hours. We’ll explain a little bit about ourselves and to listen to your specific requirements. Once we know what you hope to achieve in the coming weeks and months we can formulate a suitable strategy – and at that point we’ll know what the price will be. We can have a contract out to you digitally within a couple of hours.
We’ve had telephone consultations in the morning and been posting on Instagram before close of play the same day. We like to move fast – after all, that’s what we’re all about!
Along the way, we’ll get you to fill out a new customer form and we’ll have all the information we need to get moving. We’ll email you quite a bit at the start for images, marketing information, layered files, logos and the like – but it’ll calm down pretty quickly as we get into the swing of things, with the bulk of messages being either customer enquiries or new ideas for your account.